This provides a brief job description for the position of Marketing Intern for the Mayerson JCC, as part of the 2011 Workum Summer Intern Program.

As background, the Grand Opening of the Mayerson JCC was September 1, 2008. This extensive 140,000 sq. ft. state-of-the-art facility effectively provides a popular gathering place for the community, as evidenced by membership growth running about 10% above projection – despite the poor economy. Two years after opening, the J serves almost 7000 members and more people continue to join each month.

The Mayerson JCC provides programs and services for people of all ages. The building includes the JCC Early Childhood School, an indoor waterpark and lap pool, outdoor pool, full-service fitness center and private studios, the full-service J Spa, a 2-court gym, cushioned indoor track, the Amberley Room (with theater and special event seating for up to 800 people), the game room, J Play and Club J childcare, member lounges, the J Café, a computer lab, program rooms, and more.

Next summer will be our third session of Day Camp at the J in our new facilities, and summer camp is now one of our strongest programs. We expect continued popularity for our broad range of camp programs for families with children, ages 18 months to teens, in Summer 2011.

There are many marketing needs and opportunities at the JCC. During Summer 2011, the Workum Intern will help develop the pre-event marketing and publicity plans for a big Fall 2011 kick-off event, such as the “Reelabilities” film series (featuring films by or about people with disabilities) or the second year of our exciting J5K Run/Walk. The intern will help create and implement a major advertising campaign, promotions, and several news releases, as well as help develop and negotiate regional partnership marketing efforts to build event awareness among members and the Jewish community, as well as in the Greater Cincinnati general community. In addition to this major project, the Workum Intern will be responsible for writing and distributing press releases about summer day camp, as well as taking photographs at day camp and other summer programs; assisting with on-line JCC marketing efforts (via e-blasts, the JCC website, Facebook and Twitter); and working with the JCC marketing staff to develop printed materials and manage June/July events.

This is an especially exciting and meaningful summer internship opportunity for a person interested in the fields of marketing, public relations, and/or event management. The intern will work under the supervision of Debra Stonehill, the JCC Director of Marketing and Communications, and will work closely with the JCC Publications Coordinator and Graphic Designer, as well as the JCC Public Relations Coordinator.

Internship placement with Marketing at the JCC in Summer 2011 provides the opportunity to be involved in all aspects of marketing, and have a significant impact on the effectiveness of a major event, by putting marketing/public relations college learning into actual practice. Another benefit is a summer membership at the JCC, which allows the intern to personally utilize all the outstanding facilities.

The qualified candidate should demonstrate superior oral and written communication skills, have excellent computer software skills (especially with Windows Office Suite), have some experience with web development and/or maintenance, be a self-starter who is able to work independently and efficiently, and demonstrate excellent skills in prioritizing and managing multiple tasks. Some prior experience with public relations, marketing, and event management would be helpful.